The Visit Milwaukee Logo consists of three lines.
Heartbeat of the City: The top line stands for Milwaukee’s heartbeat and the vibrant energy that pulses through the city.
Celebrating Our Water: The middle line celebrates our water: our Lake Michigan coastline, and also the rivers that wind throughout our community and act as a perpetual source of innovation and inspiration.
Diversity: The third line represents diversity. The magic of Milwaukee isn’t rooted in any particular landmark or tourist attraction, but in the combined strength of every person and culture represented here.